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  • CO-FOUNDER

    Janet Attard

    I’m a writer, author, and entrepreneur with more than 35 years of experience writing books, magazine articles, and web content. I’m skilled at making complex information easy to understand, and committed to writing content that focuses on facts and research to help people see through hype and avoid scams.

    I’m also a wife and grandmother whose gray hair is starting to turn white.

    I’ve written hundreds of articles covering a wide range of topics including business law, loans, taxation, computer use, money management, marketing, insurance, and consumer product safety. 

    Until recently, much of my work has focused on helping small businesses succeed. I founded the BusinessKnowHow.com website, which reached millions of people each year before it was acquired by and incorporated into a larger company in 2021. Prior to founding BusinessKnowHow.com, I ran popular small business forums on AOL, MSN, and GEnie for many years, and was also contractor to the U.S. Airforce Office of Small Business.

    Over the years, I’ve written for and been quoted in dozens of newspapers, magazines and online websites and books. Among them: Newsday, The Wall Street Journal Startup Journal, Costco Connection, Vistaprint, American Express, Forbes, Entrepreneur, AARP website, Insureon blog, Home Business Magazine, and Computer Shopper.

    Books I’ve had published include The Home Office and Small Business Answer Book, which was published by Henry Holt & Company and was a book club main selection, and Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets, published by Adams Media.

    Besides writing, I like to go to concerts and plays, travel, swim, go to the gym, and noodle with a guitar and keyboard.  And I hope that somehow, I’ll help change some stereotypes about aging.

    The media regularly refer to people my age (and even younger) as “elderly.” Doctors consider patients who are 65 and up to be geriatric.  And to a lot of Gen Z, I’m an “old lady.”

    While those terms are commonly used for people my age, they’re stereotypical. They don’t define me, just like they don’t define you.

    What does define me is how I live my life, what I’ve accomplished and all the things I’m still planning to do. Those should be the kinds of things that define you, too. Because there’s way more living to do.

    That’s why I’ve teamed up with Bill VanNostrand to co-found this website. We have the same kinds of needs, concerns and hopes that you have.  We are committed to bringing you information, tips, and hints to help you reach your goals, live your best life, and help your friends and family age well, too.

Author's Posts

  • Recognizing Elderly Financial Abuse

    Recognizing Elderly Financial Abuse0

    Financial abuse and fraud aren’t things we expect to happen to us as we age. We anticipate that family members and other people we deal with will be trustworthy and honest, and that our belongings will be safe. Sadly, things aren’t always like that. In the twelve-month period between June 2022 and June 2023, the

  • Your 2027 Medicare ANOC Checklist: Changes to Look For

    Your 2027 Medicare ANOC Checklist: Changes to Look For0

    If you have a Medicare Advantage or a Medicare Part D drug plan, keep an eye out this September for your plan’s Annual Notice of Change. If you haven’t signed up for electronic or paperless delivery of insurance documents, then the ANOC will arrive in the mail. But if signed up for paperless delivery, you

  • Beware of Imposter Scams

    Beware of Imposter Scams0

    Imposter scams are one of the many ways scammers defraud their victims. They impersonate government or police authorities and scare or threaten you with dire consequences if you don’t comply with their demand for money or personal information that lets them steal money. Examples of Imposter Scams You get a call, email, or text from

  • Worried About Money for Retirement?

    Worried About Money for Retirement?0

    Are you afraid the the amount of money you’ll need to retire will put retirement out of your reach? You could live for decades after you stop working, so not having enough money to fund your retirement is a legitimate concern. This video provides tips to help you plan for a financially secure retirement. Video