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  • CO-FOUNDER

    Janet Attard

    I’m a writer, author, and entrepreneur with more than 35 years of experience writing books, magazine articles, and web content. I’m skilled at making complex information easy to understand, and committed to writing content that focuses on facts and research to help people see through hype and avoid scams.

    I’m also a wife and grandmother whose gray hair is starting to turn white.

    I’ve written hundreds of articles covering a wide range of topics including business law, loans, taxation, computer use, money management, marketing, insurance, and consumer product safety. 

    Until recently, much of my work has focused on helping small businesses succeed. I founded the BusinessKnowHow.com website, which reached millions of people each year before it was acquired by and incorporated into a larger company in 2021. Prior to founding BusinessKnowHow.com, I ran popular small business forums on AOL, MSN, and GEnie for many years, and was also contractor to the U.S. Airforce Office of Small Business.

    Over the years, I’ve written for and been quoted in dozens of newspapers, magazines and online websites and books. Among them: Newsday, The Wall Street Journal Startup Journal, Costco Connection, Vistaprint, American Express, Forbes, Entrepreneur, AARP website, Insureon blog, Home Business Magazine, and Computer Shopper.

    Books I’ve had published include The Home Office and Small Business Answer Book, which was published by Henry Holt & Company and was a book club main selection, and Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets, published by Adams Media.

    Besides writing, I like to go to concerts and plays, travel, swim, go to the gym, and noodle with a guitar and keyboard.  And I hope that somehow, I’ll help change some stereotypes about aging.

    The media regularly refer to people my age (and even younger) as “elderly.” Doctors consider patients who are 65 and up to be geriatric.  And to a lot of Gen Z, I’m an “old lady.”

    While those terms are commonly used for people my age, they’re stereotypical. They don’t define me, just like they don’t define you.

    What does define me is how I live my life, what I’ve accomplished and all the things I’m still planning to do. Those should be the kinds of things that define you, too. Because there’s way more living to do.

    That’s why I’ve teamed up with Bill VanNostrand to co-found this website. We have the same kinds of needs, concerns and hopes that you have.  We are committed to bringing you information, tips, and hints to help you reach your goals, live your best life, and help your friends and family age well, too.

Author's Posts

  • Emergency Room Checklist

    Emergency Room Checklist0

    A trip to the emergency room isn’t the kind of “trip” anyone plans for. And it’s one that  no one wants to take. Nevertheless, it’s a trip that many of us have to deal with at some point — especially as we, or our loved ones, age. And that’s why a bit of “just in

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  • Retirement Money Crisis

    Retirement Money Crisis0

    Running out of money in retirement is something no one wants to think about. But it’s a reality that’s already reaching crisis proportions for millions of Americans aged 65 and up.  As the population ages, so too will the numbers of seniors who run out of money in their golden years. You, a friend, or

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  • Living with Arthritis: Tools and Tips for Everyday Tasks

    Living with Arthritis: Tools and Tips for Everyday Tasks0

    When you’re living with arthritis or other conditions that make movement difficult, managing daily activities can be challenging. A critical part of managing your condition is following your doctors’ recommendations for exercise, physical therapy, medications, assistive devices and healthy living. But if you are one of the 58 million people in the U.S. who have

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  • Barry Feig: Biker and Marketer with a Cause

    Barry Feig: Biker and Marketer with a Cause0

    Barry Feig is a product and marketing strategist with over two decades of experience. His work has generated more than $30 billion in sales for corporate giants. Among the products: Glad Lock Storage Bags, Colgate Baking Soda with Peroxide, Arm & Hammer Dryer Sheets, and Deli Singles. He’s also authored five books on strategic marketing.

    READ MORE